The Story
Hi,
I'm Candace
Welcome to Naturally Kept!
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I built Naturally Kept after years of creating products for my family’s natural hair, body, and home. Here you'll find products inspired by my desire, and promise, to become Naturally Kept.
A little of my story
The Promise Behind Naturally Kept
My daughter, Kimora, catapulted my journey from relaxed to natural. At the time, she was being taunted by her 3rd-grade peers, insisting she needed a perm.
The day finally came when enough was enough for her, and she barged into the house after school, begging me to perm her hair. I refused. I loved her hair and told her I wished my hair was like hers. She looked at me and said, "Well, if you love my hair so much, why do you perm your hair like the girls picking on me?"
At that moment, I realized I wasn't practicing to her what I was preaching. I paused for a moment, lost for words, met her at eye level, and said, "I won't perm my hair anymore. I love your hair, and I want my hair to look like yours!" She looked at me for a moment and said, "Okay, but only if you promise." So I promised! Little did she know I had just purchased a perm earlier that day and intended on perming my hair before bed that night. I threw the perm away and started my natural hair journey that day in March of 2015, and I have been natural ever since.
Your hair is like a plant.
The products I used while permed did nothing for my natural hair. It was tough, and I wanted to throw in the towel, but I knew I had to keep my promise. I dug into the research, which at the time was rather limited. Eventually, I discovered that our hair is somewhat like a plant. It needs water, air, and nutrients from oils, butters, fruits, and vegetables to thrive.
Over time I became an oil mixologist, as I'd like to call it. I began creating my very own homemade butters, conditioners, and shampoos. I soon learned how to make homemade body washes, disinfectant sprays, ointments, and more. Before long, I was making them for my family and friends.
My secrets are yours.
All of our hair grows about half an inch each month. Most of us don't see this growth because it breaks off as fast as it grows. Why? It's from the hair's lack of moisture and the scalp's health. Gaining wisdom about how important it was to maintain a healthy scalp and learning which oils and butters helped retain moisture immensely changed my natural hair journey. Just as faith without works is dead, hair without moisture will shed.
I've built Naturally Kept to share the knowledge and experience I've gained with you! I create every product to care for you and your natural hair and body. I'll even share tips and tricks I've picked up along the way to help you in my blog. My secrets are all yours.
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